Radio Media Tour: Using Media Interviews To Increase Exposure
A Radio Media Tour (or RMT) is a series of pre-arranged, back-to-back, 10-15 minute interviews between your spokesperson and 15-20 targeted radio stations. RMTs are efficient, cost-effective ways to get optimal radio exposure for your message.
What Makes Radio Media Tours An Excellent Option?
- Interviews can air live on the day of the RMT but offer the flexibility of being pre-recorded, and may receive multiple airings.
- RMTs offer the opportunity for the spokesperson to connect with the host and listeners in a more intimate way.
- RMTs provide more time on the air to tell your story and convey the key messages of your campaign.
- A radio media tour broadcast specialist will work closely with you to frame the interview so that it appeals to producers and news directors at radio stations
- We can book and complete 10 to 20 interviews on the same day in markets across the country.
We've Had The Pleasure Of Working With...
"We loved the Radio Media Tour and were blown away with how effective it was. We now view that as a best practice, and when we have other stories that are interesting to consumers, we will work hard to find a way to fit another radio media tour into our plans. The MediaTracks team was great. Great results, great advice to us, and very well managed. We are fans."
Senior Fellow, Sectigo
Our Proven Radio Media Tour Process
Our experienced, award-winning writers and producers have been leading our clients through the process of designing and producing successful radio media tours for over 30 years. We know how to create and deliver an audio message that helps you connect to your ideal audience.
We work with your key messages to create an effective media alert and provide comprehensive preliminary and final broadcast reports, using industry-standard reporting tools and methodology.
Talk to us to see if a Radio Media Tour is your key to promotional success.
Our media booking team works from a database of more than 13,000 radio stations and relies upon solid relationships with contacts all over the country including a wide variety of networks. Whether the interview is live or taped for later broadcast, our booking efforts are strategic and targeted.
Let's see if a RADIO MEDIA TOUR is the answer you're looking for to reach your ideal audience.
Specific, Measurable Results
We provide you with verified audience numbers in a final report detailing all the stations which aired the interview, whether live or taped.
Let's talk about the results we offer for RMTs.
We offer several tour options to accommodate your schedule:
2 Hours: 8-10 Interviews
3 Hours: 12-15 Interviews
4 Hours: 16-20 Interviews
Is a Radio Media Tour the solution you are looking for?
Featured Radio Media Tour
MediaTracks produced a Radio Media Tour (RMT) with Best Western about the secrets of business travel. The 4-hour tour featured radio stations in top markets across the country including Phoenix, Tucson, Sacramento, Cleveland and Milwaukee.
Chris McGinnis Business Travel Radio Media Tour
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Years of Experience