What is a Radio Media Tour?
A Radio Media Tour (or RMT) is a series of pre-arranged, back-to-back, 10-15 minute interviews between your spokesperson and 15-20 targeted radio stations. RMTs are efficient, cost-effective ways to get optimal radio exposure for your message. They are also convenient for your spokesperson, usually requiring a 3-5 hour block of time. Radio Media Tours reach listeners all across the nation from our state-of-the-art studios. Whether the spokesperson is live in our studio or calling in from their home, your news, entertainment, or feature story reaches your targeted audience, and is documented and verified via a final report.
This is what we guarantee:
We work with your key messages to create an effective media alert and provide comprehensive preliminary and final broadcast reports, using industry standard reporting tools and methodology.
Our media bookers work from a database of more than 13,000 radio stations and rely upon solid relationships with contacts all over the country including a wide variety of networks. Whether the interview is live or taped for later broadcast, our booking efforts are strategic and targeted.
Specific, Measurable Results
We provide you with verified audience numbers in a final report detailing all the stations which aired the interview, whether live or taped.
We offer several standard tour options to accommodate your schedule:
2 Hours: 8-10 Interviews
3 Hours: 12-15 Interviews
4 Hours: 16-20 Interviews
Featured Radio Media Tour
MediaTracks recently completed a Radio Media Tour (RMT) with Best Western about the secrets of business travel. The 4-hour tour was conducted on October 2nd with several radio stations in top markets across the country including Phoenix, Tucson, Sacramento, Cleveland and Milwaukee.
Chris McGinnis Business Travel Radio Media Tour
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