MediaTracks Communications

Producer of syndicated radio public affairs programming, and a leader in radio and audio services for the public relations industry based in Chicago, IL.

COVID-19: MediaTracks Is Ready To Help.

Our half hour public affairs shows are available on a short-term basis.

Audio News Release: Your Message Heard By Millions Of People

An Audio News Release or ANR (sometimes called a Radio News Release or RNR), is a :30 or :60 second produced audio news or feature segment about your product, service, company or brand, that is distributed to radio stations, syndicated programs and networks.

REACH MILLIONS WITH YOUR MESSAGE

Our Guarantee

Your Message: Guaranteed to Air
You have the option of placing your audio news release on a number of national radio networks including ABC, CBS, Bloomberg and Westwood One. Your message will air with a guarantee of placement.
Your Words: Unaltered

Some clients write their own ANRs; others take advantage of our editorial expertise. Either way, we guarantee that your message will air unedited and unaltered.

Your Results: Specific and Measurable
We track and report actual usage. We can tell you where and when your message aired, and how many people heard it.

We've Had The Pleasure Of Working With...

"Thank you all for your help in making this go so smoothly. Everything looks great, as always and it’s so great to work with pros like you...pros are too few and far between these days."

Lisa Fullam
Director of Communications & Health Marketing
National Blood Clot Alliance

What Makes An Audio News Release An Excellent Option?

  • Audio News Releases can be produced and distributed as earned media or paid media.
  • Effective, earned media ANRs are concise, focused messages with compelling news.
  • Paid media opportunities can offer a stronger focus on branding and call-to-action.
  • Paid media opportunities also offer guaranteed placement!
  • ANRs are focused on your needs and goals.

What is an Audio News Release?

An Audio News Release or ANR (sometimes called a Radio News Release or RNR), is a :30 or :60 second produced audio news or feature segment about your product, service, company or brand, that is distributed to radio stations, syndicated programs and networks. Audio News Releases can be produced and distributed as earned media or paid media. The most effective earned media ANRs are concise, focused messages with compelling news. Paid media opportunities can offer a stronger focus on branding and call-to-action, and come with a guarantee of placement. Focused on your needs and goals, we offer multiple services for writing, recording, producing and distributing your Audio News Release.

See Examples of Our ANR Work

ANRs, RMTs, PSAa, What's the Difference

Four Compelling Types of Audio News Releases (ANRs)

Our experienced, award winning writers and producers have been creating successful ANRs for over 30 years. We offer multiple services for writing, recording, producing and distributing your Audio News Release. We know how to develop and deliver an audio message that connects with listeners.

Guaranteed Placement Audio News Releases

Reach Listeners In Hundreds Of Markets

We write, record, produce, and place your Audio News Release in your choice of four national radio networks. Your message airs unedited-- exactly as you signed off on it. Any of these options provide complete control of your message, an opportunity for branding, and a call to action.

Talk to us to see if a guaranteed placement is your key to promotional success.

Contact Us

Urban Reach

Radio News Release Service Reaching African-American Listeners

We target and reach African-American listeners. About 92% of black consumers listen to the radio each week at home, at work, in the car, and in other locations. Those aged 35-54 spend an average of 14 hours a week tuned in to their favorite stations, which include Urban Contemporary, News/Talk, Pop, Smooth Jazz, R&B, and Gospel.

Let's see if an Urban Reach Audio News Release is the answer you're looking for.

Custom Feeds

Target The Specific Stations, Markets, Regions, Or Demographics That Are The Most Appropriate For Your Message

Custom Feeds are utilized and most effective when they contain news, survey results or expert content that educates the public in a non-branded, non-commercial way. We produce and distribute Custom Feeds to both English-speaking and Spanish-speaking audiences.

Let's talk about a Custom Feed Audio News Release.

Spanish Language ANRs

The Ideal Vehicle For Clients Who Want A Presence On Spanish Language Network Radio

La Red Conectado, our guaranteed placement Spanish Language audio news release service reaches all top 10 Hispanic markets. Your message will air in Los Angeles, New York, Miami, Houston-Galveston, Chicago, and Dallas-Ft. Worth. 81% of Hispanics report that Spanish-language radio is a part of their daily routine and 91% of Hispanics are reached by radio each month.

Is a Spanish Language ANR the solution you are looking for?

Need help determining which service is best for you? Contact us today!
Our radio experts with work 1-on-1 with you to insure you get the best possible results.

How to make an audio news release, ANR Blog

Some clients write their own ANRs; others take advantage of our editorial expertise. Either way, we guarantee that your message will air unedited and unaltered. Because we syndicate our own programs, we track and report actual usage. We can tell you exactly where and when your message will air, and how many people will hear it. Our audio news release, placed in our syndicated program(s), will reach millions of listeners in 200+ markets.

Key steps for producing an Audio New Release Through Earned Media

  • Provide key messages, background information and spokesperson’s name and title
  • Write first draft of script
  • Edit script and send through review process for final approval
  • Time the final approved script to insure it’s suitable for broadcast
  • Target the most appropriate stations and networks
  • Arrange for and record spokesperson’s soundbite
  • Record voiceover
  • Mix, edit and finalize recording
  • Provide final approval of recording
  • Pitch and distribute ANR
  • Perform follow up tracking
  • Deliver acceptance report of stations/networks taking the story
  • Provide final report of usage

Key steps for producing an Audio News Release Through Paid Media

  • Select the best distribution vehicle for the project based on the content of the message
  • Provide key messages, background information and spokesperson’s name and title
  • Write first draft of script
  • Edit script and send through review process for final approval
  • Time the final approved script to insure it’s suitable for broadcast
  • Arrange for and record spokesperson’s soundbite
  • Record voiceover
  • Mix, edit and finalize recording
  • Provide final approval of recording
  • Distribute ANR via the selected paid media outlet
  • Perform follow up tracking
  • Provide final report of usage

Featured Audio News Releases

Health

LifeScan One Touch Testing Supplies

MediaTracks produced a Guaranteed Placement Audio News Release for LifeScan One Touch Testing Supplies. The news release aired on Radio Health Journal, our nationally syndicated health program, which reached 2.8 million listeners in 86% of the nation's radio markets including New York, Los Angeles, Chicago, Boston, and Washington D.C.

Not-For-Profit Health

Alzheimer's Assoc.

The Alzheimer’s Association utilized our Radio Health Journal ANR service to release their annual “Facts and Figures” report on the state of Alzheimer’s Disease.

Health

Pfizer

Spokesperson Jessica Simpson talks about her battle against Eczema and how others might treat it in this Radio Health Journal ANR from Pfizer.

Consumer

Idahoan Foods

Idahoan Foods connects with consumers in this Viewpoints Radio ANR that shows how the preparation of mashed potatoes can be quick and easy.

Business

Revolution Capital

Tips and information on how businesses can access capital quickly and easily were heard in this Viewpoints Radio ANR from Revolution Capital.

Technology

Mimecast

In this Viewpoints Radio ANR, cyber security company Mimecast released survey results showing the need for all companies to enhance website security and provide improved protection from malware.

Featured Audio News Release

MediaTracks produced a Guaranteed Placement Audio News Release for LifeScan One Touch Testing Supplies. The news release aired on Radio Health Journal, our nationally syndicated health program, which reached 2.8 million listeners in 86% of the nation's radio markets including New York, Los Angeles, Chicago, Boston, and Washington D.C.

2.8 million+
listeners

23 of the top
25 markets

86%
National Reach