Audio News Release:
Your Message Heard By Millions
Receive guaranteed placement of your controlled message and reports to verify your results.
What is an Audio News Release?
An Audio News Release or ANR (sometimes called a Radio News Release or RNR), is a :30 or :60 second produced audio news or feature segment about your product, service, company or brand, that is distributed to radio stations, syndicated programs and networks. Audio News Releases can be produced and distributed as earned media or paid media. The most effective earned media ANRs are concise, focused messages with compelling news. Paid media opportunities can offer a stronger focus on branding and call-to-action, and come with a guarantee of placement. Focused on your needs and goals, we offer multiple services for writing, recording, producing and distributing your Audio News Release.
We Have Four Types of Audio News Releases (ANRS):
Guaranteed Placement Audio News Releases
Reach millions of listeners in hundreds of markets.
We write, record, produce and place your Audio News Release in our nationally syndicated programming. Your message airs unedited--exactly as you signed off on it. You can choose to place your message in a general news/public affairs environment or within a healthcare program environment. Either option provides complete control of your message, an opportunity for branding and a call to action.
Custom Feeds
Custom Feeds are our brand of Audio News Releases (ANRs) that are earned media. We can target the specific stations, markets, regions or demographics that are most appropriate for your message.
Custom Feeds are most effective and utilized when they contain news, survey results or expert content that educates the public in a non-branded, non-commercial way. We produce and distribute Custom Feeds to both English-speaking and Spanish-speaking audiences.
Urban Reach
Guaranteed Placement Radio News Release Service Reaching African-American Listeners.
We target and reach African-American listeners with a controlled message. Radio is a reliable and frequent media companion of African-American consumers, regardless of age, time of day or location. About 92% of black consumers listen to the radio each week at home, at work, in the car and in other locations. Those aged 35-54 spend an average of 14 hours a week tuned into their favorite stations, which include Urban Contemporary, News/Talk, Pop, Smooth Jazz, R&B and Gospel.
La Red Conectado, Spanish-Language ANRs
This is the ideal vehicle for clients who want a presence on Spanish-language network radio.
La Red Conectado, our guaranteed placement Spanish-language audio news release service reaches 40 Spanish-language stations in all top 10 Hispanic markets. Your message will air in Los Angeles, New York, Miami, Houston-Galveston, Chicago, and Dallas-Ft. Worth. Spanish-formatted radio is the most rapidly growing segment of U.S. radio listenership. 81% of Hispanics report that Spanish-language radio is a part of their daily routine and 91% of Hispanics are reached by radio each month.
Need help determining which service is best for you? Contact us today!
Our radio experts with work 1-on-1 with you to insure you get the best possible results.
Key steps for producing an Audio New Release Through Earned Media
- Provide key messages, background information and spokesperson’s name and title
- Write first draft of script
- Edit script and send through review process for final approval
- Time the final approved script to insure it’s suitable for broadcast
- Target the most appropriate stations and networks
- Arrange for and record spokesperson’s soundbite
- Record voiceover
- Mix, edit and finalize recording
- Provide final approval of recording
- Pitch and distribute ANR
- Perform follow up tracking
- Deliver acceptance report of stations/networks taking the story
- Provide final report of usage
Key steps for producing an Audio News Release Through Paid Media
- Select the best distribution vehicle for the project based on the content of the message
- Provide key messages, background information and spokesperson’s name and title
- Write first draft of script
- Edit script and send through review process for final approval
- Time the final approved script to insure it’s suitable for broadcast
- Arrange for and record spokesperson’s soundbite
- Record voiceover
- Mix, edit and finalize recording
- Provide final approval of recording
- Distribute ANR via the selected paid media outlet
- Perform follow up tracking
- Provide final report of usage
Featured Audio News Release
MediaTracks produced a Guaranteed Placement Audio News Release for LifeScan One Touch Testing Supplies. The news release aired on Radio Health Journal, our nationally syndicated health program, which reached 2.8 million listeners in 86% of the nation's radio markets including New York, Los Angeles, Chicago, Boston, and Washington D.C.
2.8 million+
listeners
23 of the top
25 markets
86%
National Reach
This is what we guarantee
Your message: Heard by millions.
Your audio news release, placed in our syndicated program(s), will reach millions of listeners in 200+ markets.
1,200+ affiliate stations nationwide
airs in 49 of the Top 50 markets
available on-air and online
(iTunes, Stitcher, iHeartRadio)
Your words: Unaltered.
Some clients write their own ANRs; others take advantage of our editorial expertise. Either way, we guarantee that your message will air unedited and unaltered.
Your Results:Specific and Measurable.
Because we syndicate our own programs, we track and report actual usage. We can tell you exactly where and when your message will air, and how many people will hear it.
Featured Resources for Audio News Releases
See how We Can Grow Your Reach
Talk with a radio specialist.
Call us at 847-299-9500
or email [email protected].
See how you can use an Audio News Release
(ANR) to feature your product or service.
Your message: Heard by millions.
Your words: Unaltered.
Your results: Specific and Measurable.
"Thank you all for your help in making this go so smoothly. Everything looks great, as always and it’s so great to work with pros like you...pros are too few and far between these days."
Lisa Fullam
Director of Communications & Health Marketing, National Blood Clot Alliance
