MediaTracks Communications

Producer of syndicated radio public affairs programming, and a leader in radio and audio services for the public relations industry based in Chicago, IL.

COVID-19: MediaTracks Is Ready To Help.

Our half hour public affairs shows are available on a short-term basis.

Audio News Release: Your Message Heard By Millions Of People

An Audio News Release or ANR (sometimes called a Radio News Release or RNR), is a :30 or :60 second produced audio news or feature segment about your product, service, company or brand, that is distributed to radio stations, syndicated programs and networks.

Our Guarantee

Your Message: Heard By Millions

Your audio news release, placed in our syndicated program(s), will reach millions of listeners in 200+ markets. We feature 1,200+ affiliate stations in 49 of the top 50 markets, on-air and online (Apple Podcasts, Stitcher, iHeartRadio, Spotify and Google Podcasts.).

Your Words: Unaltered

Some clients write their own ANRs; others take advantage of our editorial expertise. Either way, we guarantee that your message will air unedited and unaltered.

Your Results: Specific and Measurable

Because we syndicate our own programs, we track and report actual usage. We can tell you exactly where and when your message aired, and how many people heard it.

We've Had The Pleasure Of Working With...

"Thank you all for your help in making this go so smoothly. Everything looks great, as always and it’s so great to work with pros like you...pros are too few and far between these days."

Lisa Fullam
Director of Communications & Health Marketing
National Blood Clot Alliance

What Makes An Audio News Release An Excellent Option?

  • Audio News Releases can be produced and distributed as earned media or paid media.
  • Effective, earned media ANRs are concise, focused messages with compelling news.
  • Paid media opportunities can offer a stronger focus on branding and call-to-action.
  • Paid media opportunities also offer guaranteed placement!
  • ANRs are focused on your needs and goals.

What is an Audio News Release?

An Audio News Release or ANR (sometimes called a Radio News Release or RNR), is a :30 or :60 second produced audio news or feature segment about your product, service, company or brand, that is distributed to radio stations, syndicated programs and networks. Audio News Releases can be produced and distributed as earned media or paid media. The most effective earned media ANRs are concise, focused messages with compelling news. Paid media opportunities can offer a stronger focus on branding and call-to-action, and come with a guarantee of placement. Focused on your needs and goals, we offer multiple services for writing, recording, producing and distributing your Audio News Release.

See Examples of Our ANR Work

Four Compelling Types of Audio News Releases (ANRs)

Our experienced, award winning writers and producers have been creating successful ANRs for over 30 years. We offer multiple services for writing, recording, producing and distributing your Audio News Release. We know how to develop and deliver an audio message that connects with listeners.

Guaranteed Placement Audio News Releases

Reach Millions of Listeners In Hundreds Of Markets

We write, record, produce, and place your Audio News Release in our nationally syndicated programming. Your message airs unedited-- exactly as you signed off on it. You can choose to place your message in a general news/public affairs environment or within a healthcare program environment. Either option provides complete control of your message, an opportunity for branding, and a call to action.

Talk to us to see if a guaranteed placement is your key to promotional success.

Urban Reach

Radio News Release Service Reaching African-American Listeners

We target and reach African-American listeners. About 92% of black consumers listen to the radio each week at home, at work, in the car, and in other locations. Those aged 35-54 spend an average of 14 hours a week tuned in to their favorite stations, which include Urban Contemporary, News/Talk, Pop, Smooth Jazz, R&B, and Gospel.

Let's see if an Urban Reach Audio News Release is the answer you're looking for.

Custom Feeds

Target The Specific Stations, Markets, Regions, Or Demographics That Are The Most Appropriate For Your Message

Custom Feeds are utilized and most effective when they contain news, survey results or expert content that educates the public in a non-branded, non-commercial way. We produce and distribute Custom Feeds to both English-speaking and Spanish-speaking audiences.

Let's talk about a Custom Feed Audio News Release.

Spanish Language ANRs

The Ideal Vehicle For Clients Who Want A Presence On Spanish Language Network Radio

La Red Conectado, our guaranteed placement Spanish Language audio news release service reaches all top 10 Hispanic markets. Your message will air in Los Angeles, New York, Miami, Houston-Galveston, Chicago, and Dallas-Ft. Worth. 81% of Hispanics report that Spanish-language radio is a part of their daily routine and 91% of Hispanics are reached by radio each month.

Is a Spanish Language ANR the solution you are looking for?

Need help determining which service is best for you? Contact us today!
Our radio experts with work 1-on-1 with you to insure you get the best possible results.

Some clients write their own ANRs; others take advantage of our editorial expertise. Either way, we guarantee that your message will air unedited and unaltered. Because we syndicate our own programs, we track and report actual usage. We can tell you exactly where and when your message will air, and how many people will hear it. Our audio news release, placed in our syndicated program(s), will reach millions of listeners in 200+ markets.

Key steps for producing an Audio New Release Through Earned Media

  • Provide key messages, background information and spokesperson’s name and title
  • Write first draft of script
  • Edit script and send through review process for final approval
  • Time the final approved script to insure it’s suitable for broadcast
  • Target the most appropriate stations and networks
  • Arrange for and record spokesperson’s soundbite
  • Record voiceover
  • Mix, edit and finalize recording
  • Provide final approval of recording
  • Pitch and distribute ANR
  • Perform follow up tracking
  • Deliver acceptance report of stations/networks taking the story
  • Provide final report of usage

Key steps for producing an Audio News Release Through Paid Media

  • Select the best distribution vehicle for the project based on the content of the message
  • Provide key messages, background information and spokesperson’s name and title
  • Write first draft of script
  • Edit script and send through review process for final approval
  • Time the final approved script to insure it’s suitable for broadcast
  • Arrange for and record spokesperson’s soundbite
  • Record voiceover
  • Mix, edit and finalize recording
  • Provide final approval of recording
  • Distribute ANR via the selected paid media outlet
  • Perform follow up tracking
  • Provide final report of usage

Featured Audio News Release

MediaTracks produced a Guaranteed Placement Audio News Release for LifeScan One Touch Testing Supplies. The news release aired on Radio Health Journal, our nationally syndicated health program, which reached 2.8 million listeners in 86% of the nation's radio markets including New York, Los Angeles, Chicago, Boston, and Washington D.C.

2.8 million+
listeners

23 of the top
25 markets

86%
National Reach

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