An audio news release (ANR) can be a key component of an effective marketing or public relations campaign. How do you choose the company that will create and distribute the ANR?
An ANR may be either a :30 or: 60-second radio segment that introduces or educates listeners about your company, its products or services. An earned media ANR must have news value and is distributed to radio stations for consideration and potential inclusion in its news broadcasts. A paid media or guaranteed placement ANR can be branded and may be placed in syndicated programming or on a radio network. Choosing the right vendor to produce and distribute your ANR is a critical decision.
Ask The Right Questions
No matter how compelling your product or service, the vendor that produces your ANR is a key factor in your success. An established company with the right expertise can make the difference between a successful or mediocre outcome. Be sure you ask the right questions.
#1 Services
What is included in their price? Does it include writing the script and revisions? Are studio production costs included? Is there an extra fee for the voice-over talent? How will the distribution of your ANR as earned media be handled? Where will your ANR be placed as paid media? Will they provide a report on listenership?
#2 Reach and Placement
If this is an earned ANR, how newsworthy (or how well) does the vendor think your story will do? Can they work with you to maximize its news value? Can you choose to target a specific demographic or geographic audience? Do they offer options for placement on urban formatted and Spanish-speaking stations? Does the vendor offer guaranteed placement opportunities? If so, what environment will the ANR air in? How credible is it and how large will the listenership of this environment be?
#3 Reporting and Performance
How does the vendor measure the listening audience? What is the source of their data? How recent is the data? What is the format of the report and what type of information will be included? Will your vendor help you understand the radio terminology used in the report to assist with accurately sharing the results with your client?
What to Expect When You Choose MediaTracks
Your client’s expectations are high. They want to know that you can deliver results in any form of media selected for their campaigns. MediaTracks has a long, successful history of working with clients, both large and small, in the writing, production, distribution and placement of ANRs and other radio and audio projects. Here’s what you can expect from MediaTracks:
On-Time Project Execution — timing and meeting deadlines are essential. Whether it’s a breaking news story, a new product promotion or an updated service offering from your client, timing is everything when getting the message to the marketplace. MediaTracks provides a comprehensive production schedule based on your designated distribution/broadcast week to ensure that your ANR will air when scheduled. The elements of this schedule include scriptwriting, editing, final script approval, recording, recording approval, distribution or guaranteed placement, tracking and reporting.
Clear Message — the MediaTracks team will work with you to define and hone your message for clarity and the concise nature of audio content.
Script Writing — writing for audio is a specialized skill. A MediaTracks producer will write your script and ensure that it conveys precisely the messaging desired by your client. Optionally, you can write the first draft and let the MediaTracks team provide feedback, timing and any needed editing.
Great Communication — we stay in touch every step of the way, assisting with all aspects of the project from inception to approval.
Voice-Over Talent — we work with a wide range of voiceover talent. The gender, age, and style of the talent contribute to your ANR’s effectiveness. MediaTracks will guide you through this important decision-making process.
Strategic Placement — with guaranteed placement, your ANR can run in our syndicated programming across 1,200 affiliate stations nationwide, as well as online.
Call us now at 847-299-9500 to learn more or contact us to get started on your Audio News Release today!
