There are certainly plenty of options today for raising awareness or disseminating news for a brand or product. However, an Audio News Release (ANR) continues to be one of the most effective, which makes sense, since radio reaches 225.8 million weekly listeners 18+ (according to stats by Nielsen.) More than 40 million of those listeners are Hispanic Americans, who spend more time listening than any other group. One of the targeted options available for reaching this population is a Spanish language Audio News Release.
When you choose to utilize a Spanish language Audio News Release to generate news coverage about your product, service or company, you’ll need to structure the message to communicate effectively while keeping in the mind the cultural sensitivities of the audience. Effective Spanish language ANRs should typically include relevant statistics and information that impact the Hispanic and Latino listener and community. It’s this approach that will deliver the biggest return on investment through broadcast airings in your targeted markets or nationally.
Audio News Releases can be written in house, by a PR firm or by your vendor. Many times, it’s your vendor that can provide the most experience in writing content and news stories for radio. Your vendor should also have access to a qualified translator to insure that the nuances of the story remain intact after translation. Top tier voice talent will also be needed to deliver the message effectively. These two factors will make it much more likely that your story will to be heard.
We Do the Hard Work
MediaTracks has years of experience producing for the Spanish-speaking market and can help distribute your message to a targeted local, regional or national audience. We offer opportunities in both earned media and paid media. One of our services provides placement in all top 10 of the nation’s Hispanic markets. We include comprehensive detailed reporting of results so you’ll have a clear picture of your ROI.
If you’ve considered utilizing a Spanish language Audio News Release as a way to disseminate news, build awareness or even drive traffic for your business, reach out to us at MediaTracks today. We take the guesswork out of targeting and distributing the message to the right audience with a focus on helping you achieve your campaign’s media goals.