Podcasts are hot. But did you know that podcasts are an effective and affordable way to reach any target demographic audience? Whether you need to reach males, females or a particular age demographic, podcasts can acquire and deliver a loyal audience. Podcast listeners are more likely to be college-educated and have higher family incomes.
A February 2020 Nielsen study confirms that podcast listenership continues to grow at a rate of 20% annually and could double by 2023. Podcast subscribers listen everywhere--not only at home, but in transit (auto, bus, and rail) and at work. They listen both on their smartphones and on their smart speakers — and smart speakers’ audiences often include other family members.
Today, more than 800,000 podcasts produce more than 29 million episodes a year. Whatever your target, podcasts offer your clients a fresh and engaging marketing tool.
A great script is the first essential step in producing an engaging podcast
MediaTracks helps podcast clients get started with concept, format development and script writing. Crafting compelling content that draws listeners in helps ensure that subscribers will download and listen to every episode.
Knowing how to write a podcast might be outside the scope of your firm’s expertise. Consider what MediaTracks provides in our complete podcast script writing services.
Here’s what we’ll do:
- Sit down with you and your client to learn the goals and expectations of initiating a podcast.
- Develop a plan to meet these goals effectively.
- Work one-on-one with you to learn inside and out the products or services offered and carefully develop memorable episodes.
What does MediaTracks do during the podcast script writing process?
Scripts to set your client apart from others in their genre. Your client’s genre influences the tone and mood of your podcasts. The top five genres are Society and Culture, Comedy, Health, Business, and News and Business.
The writers at MediaTracks have amassed decades of experience crafting audio scripts that paint a picture or set the mood for your client — whether they are a retailer, a non-profit, or a healthcare provider. Using visually-expressive words to stimulate listeners’ imaginations, we keep listeners engaged and wanting to hear more.
Script writers with specific industry experience writing for audio. MediaTracks’ script writers write only for audio; we understand the power of words (without the visual cues of video) to create mental images or to communicate actions.
We understand the power of words (without the visual cues of video) to create mental images or to communicate actions.
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Writing a podcast script differs from writing a radio commercial or PSA (Public Service Announcement). Podcast scripts are significantly longer, yet they must continue to engage the listener throughout. First, a general outline of the topics for each episode is developed. Then, each podcast script is formatted to ensure the continuity of the message within each episode and to persuade listeners to listen to future episodes.
MediaTracks writers skillfully use segues within each podcast script to ensure smooth transitions between topics within each episode.
Our writers provide delivery notes for podcast scripts — delivery notes ensure the pace of the script with appropriate pauses and emphasis. Delivery notes also help newcomers to an audio studio feel relaxed and genuine--a must for a podcast’s success.
Scripts that entice listeners with appealing hooks or leads. The MediaTracks writers never lose sight of the ultimate purpose of a podcast — to generate more business for your client or more donations for your non-profit.
Edison Research reveals that while 41% of new podcast listeners listen to the entire podcast, 71% of long-time established podcast listeners listen to the end. Further, loyalty to a podcast brings action your client can use--Edison confirms that an astonishing 54% of podcast listeners say they’re more likely to consider brands heard in a podcast.
That’s why MediaTracks writers cultivate the “art of enticement” when crafting podcast scripts. They tease with humor or engaging questions to persuade the audience to listen to the entire episode. Our writers include the call-to-action (CTA) early in the podcast as well as late to solidify your client’s intended purpose for the podcast.
When appropriate, our writers use real-life stories that listeners relate to their own experiences to “hook” the listener early in the podcast. Our writers may employ a catchy phrase or jingle used at the beginning of every podcast episode to hook listeners. Hook techniques include:
- Description Hook – description of a situation or location to entice the listener
- Fact Hook – a statistic or astonishing fact to pull the listener into knowing more
- Interesting Question – curiosity wins because listeners want to know the answer
- Quotation Hook – a compelling quotation about the topic of the podcast
Why choose MediaTracks as your podcast scriptwriter?
MediaTracks has a 30+ year history in radio and audio services — from writing and producing syndicated radio programs to podcast creation and production. MediaTracks is a leading producer of radio and related audio services for the public relations industry. Our team of award-winning writers and producers love their work and are ready to help you and your clients craft an effective podcast series.
The MediaTracks team not only knows how to write a podcast script but also offers podcast production services.
Additional services from MediaTracks
- We have a state-of-the-art podcast production studio with a ProTools Digital Audio Workstation, the industry standard for audio production.
- We offer a choice of voice-over talent.
- Our vast music and SFX libraries allow each client to select music content of their choice.
- We also provide FTP file access.
- We have remote capabilities if your client is unable to come to our studio.
- If you need additional content for your client’s website, we offer transcription of each podcast into text for use as blog posts.
- We provide turnkey podcast production and placement — see our “How to Publish a Podcast” article to learn more.
- After publication and distribution, we provide you with a comprehensive report containing strategic analytics.
Ready to get started? Working with MediaTracks makes your job less complicated. We offer turnkey podcast services — from conceptual ideas to podcast script writing to audio production and placement into entities, including Apple Music, Spotify, Google Podcasts, Overcast and virtually all other platforms that stream podcasts.
Call us at 847-299-9500 or contact us today to learn more.
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