SHEL LUSTIG
PRESIDENT
Shel Lustig heads the MediaTracks' public relations services unit. Over a more than 30–year career, he has developed world class knowledge of the use of a full range of radio and audio services to deliver the greatest possible impact for every client’s campaign.
Before co-founding MediaTracks in 1989, Shel was an award-winning host and producer for Chicago’s iconic WXRT and for NPR affiliate WBEZ, as well as producer of the PIA Radio Network’s Health Care and PIA Public Affairs programs. His work has won awards from organizations as varied as the Corporation for Public Broadcasting, the Education Writer’s Association and the International Radio Festival of New York. He has also been a professional musician as drummer for the well known midwest ska band Heavy Manners, and is an award-winning graduate of Northern Illinois University.
REED PENCE
VICE PRESIDENT | EXECUTIVE PRODUCER OF RADIO HEALTH JOURNAL
Reed Pence, co-founder of MediaTracks, leads the company’s award-winning editorial and production efforts. His nearly four decades of news experience includes CBS Radio and the Associated Press Radio Network, where he hosted and produced the network’s daily health minute. He has a keen understanding of how audio features relate to listeners.
Reed's work at MediaTracks has won national awards from organizations such as MADD, the National Hearing Conservation Association, and the Board of Directors of National Breast Cancer Awareness Month. He is a recipient of the National Award for Enterprise Reporting from the Associated Press, a seven-time winner of the Peter Lisagor Award (the top honor from the Chicago Headline Club/Society of Professional Journalists), and is a Kappa Tau Alpha honors graduate of Northwestern University’s Medill School of Journalism. Reed and his wife Madonna are proud parents of three grown sons. They are both members of the West Suburban Symphony Singers, where Reed has soloed as Phantom in Phantom of the Opera and as Jean Valjean in Les Miserables. Reed has also sung opera professionally in a variety of chorus roles with Main Street Opera.
SEAN WALDRON
Operations Director | Production Director
Sean Waldron began his professional broadcast career as afternoon host and production director at WGEZ-AM in Beloit, WI, working his way up to program director and morning drive personality. Later he joined the Rockford, IL RadioWorks cluster, working primarily at news/talk WNTA-AM and adult hits B103. Before joining MediaTracks, he dominated middays at NextMedia’s Star 105.5 in suburban Chicago, drawing a 30 share in the local female 25-54 demo. Sean's technical expertise and consummate communication skills have resulted in consistent client satisfaction as well as in savvy positioning of MediaTrack's growing digital presence. A graduate of Columbia College in Chicago, Sean is a proud father and husband who enjoys distance running in his spare time.
POLLY HANSEN
PRODUCER OF RADIO HEALTH JOURNAL AND VIEWPOINTS | AFFILIATE RELATIONS REPRESENTATIVE
Polly Hansen has been a part-time member of the MediaTracks team since 1998. As a producer, she investigates program topics, conducts interviews with expert guests, and writes and edits segments. As an affiliate relations rep she communicates with both potential and current affiliates. She has also produced radio media tours on occasion and generally chips in wherever help is needed. Polly also teaches flute lessons and is currently writing a novel. She and her husband live with two black dogs and a 21 year old goldfish named “fishy.”
KIMBERLY SAWYER
SALES MANAGER | AFFILIATE RELATIONS REPRESENTATIVE
Kimberly Sawyer is a radio veteran with a long track record of creating solid connections between clients and radio stations. Prior to joining MediaTracks, she was in affiliate radio sales with PSI Marketing. She then joined CBS Radio as Regional Sales Manager for its Spark Network Services division, traveling to the eastern seaboard and Canada to promote Dateline, a phone-based dating service. In addition to her extensive radio career, Kimberly is an actress who has performed on stage and in TV commercials, and currently teaches acting classes. She is a graduate of Loyola University Chicago.
EVAN ROOK
Producer of Viewpoints Radio
Evan Rook began his career with MediaTracks as a broadcast journalism intern in the summer of 2015. He was hired as a part-time operations assistant in 2016 before working his way up to being producer of one of our two public affairs programs. As producer of Viewpoints Radio, Evan interviews authors and field experts about topics ranging from politics and history to culture and entertainment before writing segments to be aired. A graduate of Columbia College Chicago, Evan can often be found at local movie theaters, checking out the newest releases and passionately debating them with friends.
