Public relations and marketing are cyclical industries. And within the cycle, there is a constant stream of new and best strategies. In recent years, social impact has been on the rise, and for good reason. It works.
What is social impact?
Social impact is not just being a good corporate citizen. It is much more than getting employees involved in a recycling day or in a walk-a-thon. And it’s also more than a Corporate Social Responsibility (CSR) policy that may delineate a brand’s commitment to sustainable practices or in promoting fair labor.
For some organizations, social impact is entwined into the very fabric of a company and is the reason it exists. The expectation is to provide some type of community benefit. It borrows from the playbook of a non-profit in that it makes civic, charitable, environmental and other causes a part of its corporate mission. While it is possible social impact can be instituted after a company is in existence (and many do), we have seen that an increasing amount of start-ups are being founded with social impact in mind.
Social impact could be anything from the ultimate in corporate responsibility to a new plan for saving the world.
How do you determine which social issues to support?
The key is that your social impact must resonate with consumers, the community at large and be legitimate. It must be sincere. In the blink of an eye (or at least within 60 seconds), consumers should understand why the company is supporting and engaging in the issue at hand. If it is not an obvious fit or if you’re unable to define the benefit to the community, you’re doing something wrong.
Here is something to think about: what social issues can you authentically advocate for? Can you communicate the value of supporting that issue to consumers in less than 60 seconds? If your communication is authentic, resonates with the consumer and you can demonstrate what’s in it for them, you are on the right track! And MediaTracks Communications can help you make an impact.
Can you communicate a strong social impact message in 60 seconds or less?
MediaTracks Communications has specialized in producing audio content and implementing strategies to maximize their use since 1989. We are a leader in providing audio content to help public relations firms reach their client goals. We use a variety of long and short form media strategies like Audio News Releases (ANRs), Syndicated Programming, Public Service Announcements (PSAs), Radio Media Tours (RMTs), Podcasts and more. Yes, we can get it done in sixty seconds or less and cost effectively. We combine the best, proven traditional radio broadcast strategies with current philosophies and tactics to insure our client’s messages are heard.
If your client is incorporating social issues into their marketing and communication efforts, we can help maximize its impact. Our considerable experience, professionalism, production and placement knowledge, and network of broadcast facilities can connect consumers with your brand or message in a way that is impactful and meaningful. Contact MediaTracks Communications and let’s discuss the possibilities.
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