It seems that Facebook is returning to its roots – and that just might be a good thing. On January 11, 2018, Mark Zuckerberg announced that the social media giant would be making some significant changes to its news feed algorithm. These changes will reduce public content such as posts from brands and businesses in members’ news feeds, while increasing posts from family, friends, and groups.
The change comes, at least in part, due to research published in 2015 in the Journal of Experimental Psychology that seemed to show even minimal time on the site resulted in a diminished sense of well-being in users. This prompted the site to return to its original relationship and community building roots, so savvy businesses need to rethink their social media marketing strategies.
Keep Encouraging People to Follow Your Facebook Page
The people who like your page will still be able to see your posts, although they may need to adjust their preferences to make sure this happens.
Remind Your Followers to Prioritize Your Posts in their Newsfeed
Your page followers can ensure that they see your posts by going to their news feed preferences and choosing “See First.”
Provide Engaging, Valuable Content
“Meaningful interaction” is the name of the game according to Zuckerberg, so all you have to do is create posts that deliver just that. Aim for quality content that starts conversations – and make sure you respond to comments as well. Try these cool tools for writing better content.
Avoid Engagement Bait Posts
We’ve all seen them, those posts that tell you to like, share, and comment if you like puppies or some other flimsy ploy to get people to engage in interaction that is less than meaningful. It’s kind of spammy and not cool with most users. Plus, Facebook will be demoting these posts even more in the future.
Take Facebook Ads for a Spin – Or Increase Your Ad Budget
If you haven’t tried Facebook ads, now might be a good time to start. If you already use then, up your ad budget.
Explore Other Public Relations and Advertising Sources
Social media isn’t the only PR or advertising game in town. Explore other effective sources like print, video, and audio content. Don’t put all your eggs in one basket; diversify!
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