Radio Media Tour Optune, promotes a Newly Approved Treatment for Brain Cancer
Dr. Suriya Jeyapalan of the Tufts University Medical Center joined us to host a Radio Media Tour about Glioblastoma (GBM.) Glioblastoma is the most common form of brain tumor, as well as one of the deadliest forms of cancer. The FDA recently approved a new treatment for the cancer from Novocure called Optune. Our Radio Media Tour connected Dr. Jeyapalan with hundreds of thousands of listeners, giving her a nationwide platform to share the life-saving potential of this new treatment.
Radio Media Tour Explains How Optune Can Help Those With GBM
During the Radio Media Tour, Dr. Jeyapalan explained that GBM is a type of primary brain cancer. GBM accounts for 15% of brain tumors in adults. Most GBM tumors occupy the cerebral hemispheres, which control reading, thinking, speech, muscle movement, and emotions. Unfortunately, patients diagnosed with GBM currently only survive about 15 months from diagnosis. Novocure hopes to improve this statistic through Optune.
Optune is a wearable, portable cap with four electrodes applied directly to the scalp. The device disrupts tumor growth by delivering alternating electric fields to the brain. Optune differs from other treatments in several ways. First, unlike chemotherapy, it does not enter the bloodstream. Second, Optune doesn’t affect the cells in other parts of the body. Additionally, Optune users are allowed to enjoy more freedom of movement during their daily activities. Doctors can choose to use Optune in conjunction with other treatments, or as a standalone option.
Radio Media Tour Connects Dr. Suriya Jeyapalan with National Audience
For the Optune Radio Media Tour, we booked Dr. Jeyaplan on over 45 stations in 22 markets across the country, reaching over 400,000 listeners with important information about Optune.
Radio Media Tours help companies and individuals reach engaged audiences on a local, regional, or national scale. MediaTracks offers an expert team of professionals who can help connect you with exactly the audience you need to reach. For more information, visit the MediaTracks Radio Media Tour page and don’t hesitate to call to discuss how MediaTracks can help you reach on your next outreach project.
Educate Yourself About Optune
For more information on the treatment possibilities through Novocure’s Optune GBM treatment device, visit https://www.optune.com/.