Audio News Release promotes Alzheimer’s and Brain Awareness Month 2016
Listen to the Audio News Release here:
June is Alzheimer’s Disease and Brain Awareness Month. We teamed up with the Alzheimer’s Association to create an Audio News Release (ANR) to teach listeners about the disease. The Audio News Release talks about resources, risks, and support services for sufferers and their loved ones. The ANR aired on both of our public affairs programs, Radio Health Journal and Viewpoints, throughout the month of June.
Alzheimer’s Disease is a fatal disease that robs people of their ability to remember. Our Audio News Release exposes some myths that might discourage people from seeking a diagnosis for themselves or a family member. For example, a popular misconception surrounding Alzheimer’s Disease is that the illness is a normal part of the aging process, which is untrue.
Another surprising fact about the disease is how it effects the health and finances of caregivers. According to the 2016 Alzheimer’s Disease Facts and Figures Report, nearly half of caregivers have to cut back on their own expenses and basic needs, such as food and medical care. In this way, the disease can significantly impact the entire family of a patient. Fortunately, there are helpful resources available, and the key to making the most of those resources is early diagnosis.
Audio News Release features Ruth Drew, Director of Family and Information Services, of the Alzheimer’s Association
According to Drew, an early diagnosis allows those people living with the disease and their families more time to plan. It also empowers them to get the most out of treatments that may address symptoms and help maintain independence longer. Once diagnosed, a patient might participate in a clinical trial to help researchers discover a cure. As Dr. Drew says in the Audio News Release, “It’s important for people living with Alzheimer’s to access care and services early so they and their families can live the best life possible.”
Audio News Release reaches National Audience about Alzheimer’s Disease
Educate Yourself about Alzheimer’s disease
Visit alz.org/truths to uncover the truth about Alzheimer’s disease and take action. It’s never too late to reduce the risk of cognitive decline. Learn more at http://alz.org/brain-health/10_ways-to-love-your-brain.asp.