Are you still counting on that daily dose of vitamin C to ward off the flu? The holidays are coming, and a Walgreens’ survey suggests more than 3 million of us will have our vacations spoiled by a flu-related illness this year alone. Vacations aren’t the only thing spoiled though– kids missed 32 million days of school last year because of the flu, and illness also often leads to canceled business trips for adults.
In 2010, as flu season ramped up, Walgreens was looking for a way to let customers know they could get their flu shots at Walgreens stores nationwide without an appointment. MediaTracks created a series of audio news releases touting the benefits of receiving your flu shot (along with the ease of getting one) all from the knowledgeable perspective of a respected Walgreen’s pharmacist. The series was so successful Walgreens signed on for a similar series in 2011.