Do you deserve a break, today? Here’s some good news. In the midst of a sputtering economy, a corporate giant with Chicago roots steps up to make a difference in the lives of thousands of job-seekers. On April 19, 2011, McDonalds held their first National Hiring Day, promising to add 50,000 new employees to their workforce in just 24-hours.
In an effort to re-brand a term often used with a bit of snark, McDonalds sought to communicate that full and part-time “McJobs” offered flexibility, living wages, and career growth opportunities. So MediaTracks set about sculpting a message to inform potential applicants that half of all franchisees, 75% of managers and even McDonald’s U.S.A. President Jan Fields started out at as crew members. The message was clear, and it had people lining up outside McDonald’s restaurants hours before doors opened for a chance to apply. Through this successful radio campaign, McDonalds was able to boost their ranks 7% by hiring 62,000 new employees.
Jan Fields has this to stay about starting as a McDonald’s crew member: