Podcast Audio Production Service
What is podcasting?
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Podcasting is a method of publishing and posting audio or video files, such as radio programs or music videos, to the Internet using either RSS or Atom syndication for listening on mobile devices and personal computers.
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Podcasts may be subscribed to, downloaded directly, and streamed.
Why podcast?
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Podcasting allows your clients to participate in social media and the new age of communication.
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Through podcasting you can reach an engaged consumer audience with a controlled message, providing an opportunity to promote products, services and technology.
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Podcasts are ideal for corporate communications purposes.
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Listeners can listen from any location and at any time. The subscription model allows storage of new content that can be enjoyed later, as well – at the gym, in the car, etc.
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Podcasters are comprised of an educated, influential technologically savvy audience with a high disposable income.
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Podcasting is the most cost effective electronic media distribution channel available.
How can public relations agencies use podcasting?
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Create entertainment or lifestyle programs for your clients on issues that speak to their products and services.
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Communicate to customers and stockholders about new company developments and products.
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Build credibility for an organization or association by launching a podcast or a series of podcasts, depicting your client/s as an authoritative source of information on an issue or a cause.
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Distribute internal information – white papers, meeting recaps, presentations, virtual conferences, and more.
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Create branded podcasts to engage current customers and attract new ones. Implementation examples include: Airlines: Travel and destination guides, Retail: Behind the scenes at fashion shows, interviews with models and designers, guide to the season, Health Insurers: Wellness tips, medication and nutrition guides, Financial Services: Retirement guides, investment tips, planning for college education, Food/Beverage: Interviews, recipes, and reviews from trusted chefs and wine/spirits experts, are just a few examples.
How can MediaTracks help?
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MediaTracks works with you from start to finish, providing content development and consultation, script writing, professional narration and production, music supervision, editing, mixing, encoding, and RSS integration with your web site.
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We apply the same quality customer service and cutting-edge applications to your podcast as we do for our many other specialized radio services and have for the last 19 years.
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Choose from a variety of customized solutions:
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Formats/Lengths Writing Style/Content Music Selections
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Single/Multiple Interview • News-focused • Intros & Outros
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Round-Table/Panel Discussion • Awareness/Education Oriented • Prodcution Music
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Lengths – 60 sec to 60 min • Entertainment/Feature-Casts • Quality Sound Effects
Podcast Rates:
Rates are quoted on a per project basis and may include the associated costs of writing, voiceover, music, production, syndication posting, and total studio hours. Please contact us at 847-299-9500 x13 with questions regarding MediaTracks’ podcast service and for individual podcast rates.
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